Don’t all Germans speak English?

April 14, 2009

Below is one of my favourite YouTube Videos of all times! And it happens to illustrate a point too. Most Germans do learn English. They learn it at school and they learn ‘Business English’ at work. But Learning doesn’t mean Speaking. They might have sat in a class room, listening to an English teacher for [...]

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Which language should I translate my information products into?

April 13, 2009

There are millions of languages on our planet, and you might be overwhelmed by choosing the right one for your information product and target market. Let me give you a quick run down of languages which are popular on the internet, and why you might want to consider translating your information product. Chinese (Mandarin) With [...]

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How to tap into a new market and leave your competitors in the dust

March 16, 2009

Are your competitors eating into your profits? Are you looking for new ways to set yourself apart from the pack? In Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne describe creating a new market space or a blue ocean, thereby making the competition irrelevant, instead of simply trying to out-perform the competition in your [...]

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